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I have been using Twitter in my practice for about six months now. My account @facilitationpro is primarily a place where I promote and cultivate the practice of information scanning and knowledge management. To stay current in the fields of performance improvement, nonprofit management and trends in philanthropy, I scan numerous websites and other online resources and as I encounter useful tools and documents, I post them as “resources of the day.” I also use the tool to keep abreast of the local nonprofit community (at least those using Twitter). As virtually everyone knows by now, Twitter (and similar services) are communication platforms that limit messages to 140 characters. Of course, in trying to micro-abbreviate words, there is a hazard that the meaning of the message can be obscured or even lost entirely. However, done correctly, measuring communication to 140 characters forces one to parse down words to simplicity and clarity. The transference of this concept to facilitation is important. Indeed, next to creating movement, simplicity and clarity are the co-equal meta-competencies of facilitation. While I have written before about core competencies of facilitation, I thought it might be useful to discuss the concepts of clarity and simplicity as a facilitation skill.
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In thinking about this topic, I was reminded of a time when I was called in following one of a series of meetings being conducted by a board/staff subcommittee of a mid-sized nonprofit organization. The team had been meeting intensely for several weeks trying to create a board proposal. I was asked, as a favor, to come in to a meeting to help assess and troubleshoot the development process of the board proposal. The words of a frustrated staffer were something like, “The document has gone back-and-forth and round-and-round so many times that I think we are completely lost.” Given that the team spent little time creating a facilitation process for the proposal development, such an outcome could have been predicted. During this meeting, I spent a good hour asking simple, open-ended questions and listening a lot. As I jotted down notes (in categories) it became clear that there was an underlying framework that the team had been developing but failed to name it and bring it to the surface. As I sketched the framework and labeled the “moving parts” it was easily to see the layers of confusion being peeled away. While the end of the meeting did not clarify everything, it did set the team in the right direction and when I was looped back into the conversation a while later, the proposal had much more clarity and simplicity. So what are the principles of clarity and simplicity?
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Think about the System: Simplicity and clarity happen when a team can identify the system operating around the content at hand. The team, referenced above, were intently focused on the concepts and words of the proposal before them. By helping the group to step back and identifying the system, I, as the facilitator, was able to help the team rediscover not only the system but also the central core of that system. This central core was critical because it served as the organizing “gravitational pull” of the proposal, around which all of the other pieces of the proposal orbited. In this way, the core of the system held the proposal in place and became the unifying, simple, and clear theme.
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Cut Twice then Measure Once. A second principle in finding clarity and simplicity is to take the Twitter model of 140 characters, cut it in half and then in half again. Then fit the concept to that micro space. Going back to my illustration above, I spent most of my time with the team in listening mode. As I listened I strained to hear the recurring words that became category headers. When words like leverage, impact, and scale became the most relevant “35 characters” of the conversation, the gravitational center became a clearer discussion of social impact.
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Think Visually: Clarity and simplicity can also come by changing the medium. When three of four pages of dense text create complexity, it is helpful to abandon words and think visually. Elsewhere I have written in more detail about the use of visuals in facilitation and here it is suffice to say that when used well, tools like concept mapping, metaphors and even visual sorting exercises can all help be powerful simplifiers. Note the emphasis on “used well” as I have seen more than once, visual tools be used as magnifiers of complexity. Visual thinking should be about simplicity and clarity.
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Think Like a Designer: While facilitators do not need to be pretend “graphic designers” it is helpful for the facilitator to explore concepts of design and design thinking as an adjunctive tool in the clarity and simplicity process. Concepts like alignment; proximity; contrast; and white space can all be used to help move a process from complexity to simplicity. Coming back to the nonprofit presenting their board proposal, the challenge was that the final proposal remained four pages in length and the team needed the consent of the board to move forward. As a result, the board presentation had to become graphic, emphasizing powerful words, visuals and story to serve as a translation of the document.
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As I premised at the outset, clarity and simplicity are meta-facilitation skills that are not optional to a facilitation process. A facilitator needs to have in his or her toolbox a range methods to help group get to the core of clarity and simplicity. Gone are the days when agencies could use complex schematics and service delivery models to explain business operations. The task of organizations seeking to improve performance and accelerate growth is to reduce the “noise” in order to create clarity and simplicity. The task of facilitation is to create a process that brings clarity and simplicity to help organizations achieve success.
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As always, your thoughts are welcome.
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- Mark P Fulop, MA, MPH
PO Box 18144
Portland, OR 97218-0144
(503) 928-4082
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