Crowd sourcing is an increasingly trendy concept that is popping up in the world of group dynamics, network development and strategic planning. Elevated to prominence by books with titles like “Here Comes Everybody” and the “Wisdom of Crowds” the concept is that if you get enough people engaged and contributing ideas, unstructured, then breakthrough thinking can occur. Couple the “crowd concept” with social media technology that enables the “viral” spread of the idea and the distributed connection of larger groups, and the result is that even corporate marketing departments like Pepsi see the value in the crowd.